Mobile Optimisation is the process of ensuring that visitors who access your site from mobile devices have an experience optimised for the device.
The Answer should be YES, YES and YES!
Mobile makes up more than 60% of total internet traffic globally with South African mobile web traffic accounting for a staggering 79% of local volumes. We have entered into a world of “Micro Moments” with companies needing to be super attentive to factors such as “intent”, “context” and “immediacy” in relation to user’s search behaviour.
Are you there when customers use mobile devices for searches?
Do you like what you see?
Types of moment
“I want to know” 76% of smartphone users turn to their phones to look up something they saw on TV
“I want to go” searches including the phrase “near me” have doubled in the last year.
“I want to do” 75% increase in “how to” related searches (YoY)
“I want to buy” 82% of smartphone users consult their phone in store when making a purchase decision.
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